Author Archives: creative

In the current economic climate when we are being encouraged to eke out our budget, it’s tempting to opt for the lowest price in many given situations – even more so in the consumer zone where we are permanently on … Continue reading →

The great thing about promotional gifts is that there’s always a gift that will suit the audience you’re hoping to attract or indeed that handful of elusive individuals that are within your mind’s eye. Sometimes you may have to get … Continue reading →

Do you find that in business it’s the smallest gestures that have the greatest impact? You make an unscheduled phone call to a hot prospect because you have discovered something that could be really beneficial to them and suddenly the … Continue reading →

Let’s take three “ingredients” – a mug branded with your company details, a business card and your letterhead paper. On their own, pretty unspectacular, but when blended together to create a targeted and relevant direct mail campaign, they can move … Continue reading →