THE MARKETING HUB

Here are some tips...

• Firstly make sure that the gifts you choose are appropriate to your brand colours, your brand personality and values. If you are giving away a pen for example, then it's worth selecting a pen that is going to be kept and not thrown away.
• Now, the clever bit: you can attract the key people that you really want to visit your stand by telling them in your pre-exhibition invites that if they are one of your first 10, 20, 30 visitors then they will get a fabulous free gift goody bag. Have you noticed that when people visit exhibitions, they tend to be heavily motivated by the freebies on offer? You want a discriminating and discerning audience to visit your stand so motivate them to turn up early! It definitely works.
• You can also attract journalists to your stand by mentioning that when they visit your stand they will receive a special press goody bag. I did this at a recent Interbuild exhibition and three key journalists pitched up for goodies and offering us free space in their publications.
• Now for the matter of clothing. You don't want to look like a delegate; you want to make it easy for people visiting your stand to be able to identify you as a member of the team. Polo shirts, badges, work shirts, blouses and baseball caps are just some of the items that you can select to give your team a uniform and attractive look.
• Offer a goody bag when prospects have completed your prospect form and you have had time to qualify them.