The tipping point…

Do you find that in business it’s the smallest gestures that have the greatest impact? You make an unscheduled phone call to a hot prospect because you have discovered something that could be really beneficial to them and suddenly the door is swung open to a sale. After procrastinating over your marketing activities, you decide…

The Creative Cookery Class

Let’s take three “ingredients” – a mug branded with your company details, a business card and your letterhead paper. On their own, pretty unspectacular, but when blended together to create a targeted and relevant direct mail campaign, they can move mountains. Unconvinced? Have a look at this genuine client case study: A printing business was…

Promotional Gifts… Tat or Tools?

It’s a debate that has raged for years. Are promotional gifts merely `after the event throw- away novelty gestures’, something to add to the shopping list when planning your exhibition say, or, is there a more serious side to them?  I don’t think that the answer is black and white.  For many people, me included,…

Pen Pals

Okay, I know we are in love with pixels. Social media has got many of us, myself included firmly in its fluffy and cuddly but vice like grip.  Go a day without checking our status on facebook and twitter and we are positively twitchy.  But you know what?  Many of our clients may not share…