Promotional products – a win-win business solution for you
Answer this! How many flyers and brochures do you get through your letter box every day? And how many of those do you chuck straight in the bin, without even looking at them?
My guess is — most, if not all of them. I also think it’s a fair bet that if you DO open an envelope, it’s because there’s something inside it that piques your interest, something bulky. A free pen, maybe? A coaster or a key ring?
How about when you go to trade shows, conferences or business networking events? Aren’t you just bombarded with business cards? And don’t most of those end up in recycling? They’re not exactly memorable and they serve no very useful purpose apart from cluttering up your wallet or business card box.
And that’s the value of promotional merchandise — the sort of merchandise that we can provide at Creative Vision Promotions. Potential customers are much less likely to get rid of it at the first opportunity. Added to that, they are more likely to remember your company.
We have the evidence…
Recently, a study was carried out by Promotional Products International (PPAI) in America. Here’s what they found:
- 83% liked receiving promotional goods
- 89% could recall the name of the company for at least 2 years
- After 2 years, 76.2% could remember not only the product, but the advertiser and the message as well
- 48% would like to receive promotional merchandise more often
Way more effective and, therefore, cost-effective than other forms of marketing, especially when used as part of an integrated campaign.
At Creative Vision Promotions, we have hundreds and hundreds of different products available, which we can brand with your company name, logo and contact details.
You know it makes sense and now you even have some statistics to prove it!
 Source: PPAI Study: Promotional Products Impact On Brand/Company Image Conducted by Georgia Southern University, 2009