Ah yes, February. No sooner has the early Spring sunshine melted the last of the snow on the frozen ground, then we attempt to melt our loved ones’ hearts with some Valentine’s romance.
But instead of using purely words or actions to express the love that we have for our partners; current capitalist trends dictate that we should give gifts, presents and material possessions in order to express our fondness and devotion.
Chocolates, flowers, jewellery, cuddly teddy bears, cards, underwear, perfume, a night out to dinner or to the theatre – all these gestures say, ‘I love you’, ‘I deeply care about you,’ ‘you’re very important to me’. We almost don’t even need to say anything at all!
So how do you express your love for your customers and clients? Do you ever tell them that they’re important to you? Tell them that you greatly value their custom? That you enjoy working with, or for, them? Well perhaps it’s time you started.
Now, you can of course call them or email them – expressing your previously hidden emotions and gratitude in depth – but you risk, well, scaring them off frankly! They might think that you’re too zealous with your declarations of ‘love’ and you’ll create more distance in the relationship, weakening it, instead of bolstering it.
Yes you’ve guessed it, buy them a gift! A material thank you, that represents your true emotions … without you having to shout them from the rooftops.
Thanks to the positively blooming world of promotional goods and branded corporate gifts, the world is figuratively your oyster in terms of choice. Be it a desk tidy, a branded mug, an item of clothing, or a keyring – there are literally a million ways to say ‘I love you’ to your customers. With prices lowering year on year due to new techniques and lower minimum order numbers, you can even buy different clients different gifts, depending on their level of custom.
So this year, make Valentine’s day really count and tell your customers how much you love them … or better still, show them! And if you need a new pen to sign the card, you know where to come.
Thank you to all of our hugely valued customers, we look forward to working with you in 2013. Happy Valentine’s Day.